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Podcasting

Ohh it’s the new blogging, is it?

Could be, everyone’s at it, and it’s guaranteed to be “mainstream” now that iTunes support it but, and please don’t think of me as some neolithic oaf but what IS all the fuss about?

Don’t get me wrong, I’m not knocking those who are doing podcasts, I’ve heard some very good ones recently and as an extension of a blog they give an extra dimension to the personality behind the microphone of a type you only normally get when you meet some in person (real life, remember that? fresh air, no keyboard and REAL people, what a concept! It’ll never catch on that one…).

However let’s get this straight. A podcast (blogcast, whatever) is, unless I’m hugely mistaken, mainly a recording of someone talking, with the occasional spot of music thrown in. Right? Err… and this is a new idea? Well obviously it’s not (and just in case you miss my point, I’m referring to that old favourite, of the more refined knob twiddlers out there, radio) but I’ll tell you what is.

Focus.

I can tune into hundreds, nay thousands, of radio stations right now and with a bit of searching I’m certain I can find a station that suits my interests. However the limitation of radio is that, because it’s being broadcast, it has to try and appeal to as many people as possible, even if the core subject is fairly specialised. Podcasting doesn’t have that limitation. Because YOU choose to download and listen to it, it can be as specialised and insular as it wants, the only person it has to please is you.

Anyway, if you’ve been on the ice planet Hoth for the past few months, then here are a few links to get you into podcasting. Ohh and ignore the “pod” part of the name, it’s not limited to iPods or MP3 players, you can create and listen to them on your PC.

As for me, well I’m gonna leave this one alone for the meantime preferring to remain elusively enigmatic and mysterious. Or maybe I just can’t be bothered (you can always listen to me on the radio if you’re desperate – 2.7MB MP3).

So, are podcasts the future of blogging? Possibly but I doubt it, at least not for a while. Too much like hard work at the moment, so until it becomes a lot easier to do I think it’ll remain on the outskirts for a while longer. However once it becomes a simple point and click exercise then I think they’ll soon be popping up all over the place. But then I’m sure they said the same about “audio blogging“, but they’ve been wrong before.

The real question is whether anyone can bring something NEW to podcasting. That’s where the challenge will lie, a true blending of the internet and radio is what is required and what has been sorely lacking so far. However cracks that one will leap ahead and we’ll have our first A-list podcaster.

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