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	<title>Comments on: Arena Flowers</title>
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	<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2</link>
	<description>I am me. Who are you?</description>
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		<title>By: Adrian</title>
		<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2/comment-page-1#comment-6368</link>
		<dc:creator>Adrian</dc:creator>
		<pubDate>Sat, 02 Jun 2007 10:04:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2#comment-6368</guid>
		<description>&lt;em&gt;I must confess when that email pinged into my inbox, my stress levels rose and mouth went dry, waiting to see the verdict.&lt;/em&gt;

Will did you ask Gordon for feedback, or out on a date?</description>
		<content:encoded><![CDATA[<p><em>I must confess when that email pinged into my inbox, my stress levels rose and mouth went dry, waiting to see the verdict.</em></p>
<p>Will did you ask Gordon for feedback, or out on a date?</p>
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		<title>By: Will</title>
		<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2/comment-page-1#comment-6316</link>
		<dc:creator>Will</dc:creator>
		<pubDate>Thu, 31 May 2007 10:45:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2#comment-6316</guid>
		<description>I have to say, from the Arena side, that this was an unexpectedly scary and nerve wracking experience. We really didn&#039;t know what Gordon would say, whether we&#039;d suffer accusations of a cynical marketing ploy or if we&#039;d just plain be ignored.  I&#039;m pleased Gordon accepted our offer in the spirit it was intended!

There was some great feedback in there for us and Gordon was kind enough to let me have a look at his comments before posting.  I must confess when that email pinged into my inbox, my stress levels rose and mouth went dry, waiting to see the verdict.  It&#039;s a funny thing, asking for unbiased feedback and having no control over the output.  I kept thinking things like &quot;hope the server doesn&#039;t go down! are we doing any dev roll outs?! will the paypal server time out?! hope we&#039;re not out of stock on our top products! I wonder if we&#039;ve missed something.  I hope he likes the site!  aaargh!&quot;.

Anyway, very useful indeed, and eye opening.
This internet thing might take off, you know!

Thanks again, Gordon.

PS Adrian, Meriem has a boyfriend, so behave yourself!
:)</description>
		<content:encoded><![CDATA[<p>I have to say, from the Arena side, that this was an unexpectedly scary and nerve wracking experience. We really didn&#8217;t know what Gordon would say, whether we&#8217;d suffer accusations of a cynical marketing ploy or if we&#8217;d just plain be ignored.  I&#8217;m pleased Gordon accepted our offer in the spirit it was intended!</p>
<p>There was some great feedback in there for us and Gordon was kind enough to let me have a look at his comments before posting.  I must confess when that email pinged into my inbox, my stress levels rose and mouth went dry, waiting to see the verdict.  It&#8217;s a funny thing, asking for unbiased feedback and having no control over the output.  I kept thinking things like &#8220;hope the server doesn&#8217;t go down! are we doing any dev roll outs?! will the paypal server time out?! hope we&#8217;re not out of stock on our top products! I wonder if we&#8217;ve missed something.  I hope he likes the site!  aaargh!&#8221;.</p>
<p>Anyway, very useful indeed, and eye opening.<br />
This internet thing might take off, you know!</p>
<p>Thanks again, Gordon.</p>
<p>PS Adrian, Meriem has a boyfriend, so behave yourself!<br />
 <img src='http://www.onemanblogs.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Peter</title>
		<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2/comment-page-1#comment-6313</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Thu, 31 May 2007 09:30:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2#comment-6313</guid>
		<description>There are, as we all know, some blogs which consist of nothing but paid &quot;endorsements&quot;, disquised as honest recommendations. The Edinburgh Evening News used to/maybe still does a similar column called &quot;Shopping Around With Beryl&quot;. 

Because like many bloggeurs I like to share good service and value, I often recommend this or that product/company. But because also there&#039;ve been upfront ads on NB for about a year now, I would fully understand if readers felt I was lying. I&#039;m not, but there&#039;s no reason why anyone should believe that.

I think, but can&#039;t be sure, that a paid-for text recommendation is called a blogvert. 

But look at cinema and all the product placements.</description>
		<content:encoded><![CDATA[<p>There are, as we all know, some blogs which consist of nothing but paid &#8220;endorsements&#8221;, disquised as honest recommendations. The Edinburgh Evening News used to/maybe still does a similar column called &#8220;Shopping Around With Beryl&#8221;. </p>
<p>Because like many bloggeurs I like to share good service and value, I often recommend this or that product/company. But because also there&#8217;ve been upfront ads on NB for about a year now, I would fully understand if readers felt I was lying. I&#8217;m not, but there&#8217;s no reason why anyone should believe that.</p>
<p>I think, but can&#8217;t be sure, that a paid-for text recommendation is called a blogvert. </p>
<p>But look at cinema and all the product placements.</p>
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		<title>By: Gordon</title>
		<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2/comment-page-1#comment-6310</link>
		<dc:creator>Gordon</dc:creator>
		<pubDate>Thu, 31 May 2007 08:52:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2#comment-6310</guid>
		<description>Ahh good to have input from a journo! I think most people have an &#039;inkling&#039; that product reviews are not free, but personally I have to be much more up front than that. To me it&#039;s not enough to say &quot;ohh and there are other online florists available&quot;.

Which there are, and maybe I should&#039;ve said that but that wasn&#039;t really what this was about, and I don&#039;t think that was Will&#039;s aim either...

Roll on the cinema premieres!</description>
		<content:encoded><![CDATA[<p>Ahh good to have input from a journo! I think most people have an &#8216;inkling&#8217; that product reviews are not free, but personally I have to be much more up front than that. To me it&#8217;s not enough to say &#8220;ohh and there are other online florists available&#8221;.</p>
<p>Which there are, and maybe I should&#8217;ve said that but that wasn&#8217;t really what this was about, and I don&#8217;t think that was Will&#8217;s aim either&#8230;</p>
<p>Roll on the cinema premieres!</p>
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		<title>By: Adrian</title>
		<link>http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2/comment-page-1#comment-6299</link>
		<dc:creator>Adrian</dc:creator>
		<pubDate>Wed, 30 May 2007 13:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.onemanblogs.co.uk/index.php/archives/2007/05/30/arena-flowers-2#comment-6299</guid>
		<description>I get a link because I manhandled will into setting up a blog and blogging about running a business because I think he&#039;s an interesting person and what he has to say about running a small new business has value.

Although it does mean I can&#039;t comment on &lt;a href=&quot;http://www.arenaflowers.com/blog/?p=47&quot; rel=&quot;nofollow&quot;&gt;Merium being cute&lt;/a&gt;. You know, inappropriate like.

The other difference between adverts and endorsements is if the endorse (aka Gord-man) are able to totally slag of the site if they are rubbish. If G-dawg thought Arena sucked and said he preferred BarenaFlowers then he could have, and that was a risk will was willing to take. I think that is a significant difference too.</description>
		<content:encoded><![CDATA[<p>I get a link because I manhandled will into setting up a blog and blogging about running a business because I think he&#8217;s an interesting person and what he has to say about running a small new business has value.</p>
<p>Although it does mean I can&#8217;t comment on <a href="http://www.arenaflowers.com/blog/?p=47" rel="nofollow">Merium being cute</a>. You know, inappropriate like.</p>
<p>The other difference between adverts and endorsements is if the endorse (aka Gord-man) are able to totally slag of the site if they are rubbish. If G-dawg thought Arena sucked and said he preferred BarenaFlowers then he could have, and that was a risk will was willing to take. I think that is a significant difference too.</p>
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