Wednesday, July 11, 2007 ~ 33 Comments
I think Iâ€™m safe, for now. Wherever I go it isnâ€™t long before they find me.
It seems The Mezin are connected to every aspect of humanity, from culture and religion to our most advanced technology
I have to be more careful contacting all of you. When I began I thought I could safely speak about his writings and perhaps save us all…
but now it seems I will have to find a more subtle way to share his visions.
If this is the first message you have received from me do not give up hope! There are others that have gone before you, the way has been found, you only need to search and you will find the answers you seek. We will all have a role to play. We are getting stronger, our voices will be heard!
I have more of Haasâ€™s writings, once I find a secure way to transmit them I will leave you clues to find them.
The more I read the more I realize Haas was rightâ€¦â€¦â€¦
OK, I’ll admit it, I LOVE this kind of thing. Essentially it’s a viral(ish) campaign for JJ Abrams new movie, due out 18th January 2008. The trailer (linked above) is rather good in a nicely intriguing and threatening kind of way, and I’ve just spent the last two hours at the Ethan Haas website trying to solve the puzzles. I got stumped at puzzle 4 so thank goodness I found the answer(s).
THIS is what the internets is about.
I’m completely sucked in, reading through the 2000 odd comments on the recent post to the above blog… losing track of who might be real, who might be a plant, who might be a character, who is deliberately posting obscure comments to try and throw people…
I’m sorry, but I find this utterly fascinating, watching this ripple out across the internets.
UPDATE 2: OK some more explanation of WHY I find this utterly fascinating.
It’s not the blog part of it as much as marvelling at the idea and execution. The movie doesn’t come out until January next year, and so I reckon that gives the studio another 3 or 4 months before they need to really start pushing things into the more traditional movie related advert streams.
But for now, this marketing campaign is smart, and shows that someone, somewhere, gets how powerful the ‘social’ side of the internet can be, with blogging being a huge part of that. Setting up a blog or two, or three?, and having people start to discuss what the movie might be, or might not be, is smart. Feeding them snippets of possibly related information (not only in the blog posts but sprinkled throughout the comments as well!) is smart, and already, in a few days, the buzz about the movie is growing.
Could they have achieved that with only the trailer? Possibly but they certainly couldn’t sustain it. And that’s the really smart bit. Similarly to the Matrix movies, there is an entire back/sub plot at work here, and just like all those people who can name the make and model of each and every light saber in Star Wars (ohh, trick question?) there will be people who enjoy exploring the imaginary society that seems to surround this movie.
Weird symbols, odd messages, and one enigmatic leader. Yup, someone has been reading up on their sci-fi and comic books.